Next-gen iPad with FaceTime?

Honestly, from this distance it's hard to tell what's going on, but 9 to 5 Mac says we're looking at a next-gen camera-equipped iPad fielded specifically to test video calls. As you may recall, iPhone software surfaced with a very similar menu just weeks before the iPhone 4 came out, which either means someone was inspired to create a clever 'shop, or that we just got our first real glimpse at iProd 4,1.